Evaluation of Barclays Bank in India Essay Example | Topics and Well Written Essays - 2000 words - 1

Evaluation of Barclays Bank in India - Essay Example After the deregulation and reformation initiatives taken by the Ministry of Finance and the Reserve Bank of India for improving the structure of Indian banking Industry, the banks in India are performing better in comparison of other developing nations. Enhancing economic condition of Indian people is another key factor for the success of Indian Banking Industry and other macro-economic factors are also favourable for growth of Indian banking sector. However, due to dominance of Indian domestic banks, Barclays have wisely selected its target market i.e. the HNI and HRI clients. Besides, it is also trying to offer world class services to position itself as a leading global bank. The process of globalisation has influenced the entire process of human activities and globalisation of trade and business in one of the most significant instance for global economies. It has also given birth to the global banking sectors as many banks from developed countries are trying to enter in the emerging nations like China and India. The growing economic stability and increasing disposable income of India, many multinational companies including banks have entered in this market and these MNC banks are also experiencing a rapid growth in Indian market (Arasu, 2008, p.274). This paper will attempt to present an evaluation of Barclays Bank, a leading global bank for its Indian market business. The primary objective this paper is to evaluate the effectiveness of Barclays in India using multiple analytical strategic tools. Barclays bank is basically a UK-based multinational bank established in more than 330 years ago, and for market expansion, it has also entered into the most of emerging and developed countries like Middle East, U.S.A., Asian countries, European countries (Barclays-a, 2011). Barclays bank entered into the Indian financial market during 1970s and since then, it has experienced tremendous growth and success. In Indian market it offers retail as well as commercial banking services catering more than 400,000 customers and clients. It has opened its multiple banking units in most of Indian cities.